There is no doubt about it – product label designs revolve around color psychology. That is because the human brain perceives sign faster than it perceives the sense or hearing and touch. As such, colors come in as the perfect tool to capture a consumer’s attention. It is not just colors though. How you choose to combine them so as to come with a unique design matters a lot. Your color combination will most likely trigger specific emotional responses that may urge consumers to routinely buy your product. But despite this knowledge, product labeling designers tend to ignore some colors which are in fact, effective. Such colors in include:
Blue has a calming effect. It is ideal for body care products as well as linen. Look at a dark blue object or stay in a room painted blue for an hour or two and you will suddenly feel pensive and moody. This is the exact opposite of what happens when one stays in a room painted red for just an hour. The pulse rate increases and one suddenly feels hyper.
Pale blue, despite its calming effect hardly ever features on baby products, linen and even grooming products. This is the despite the fact that pale blue, when paired with certain scents like lavender, trigger both calmness and relaxation. A consumer is therefore likely to go for a lavender scented product with a pale blue design or package when stressed.
It is perhaps the least used color in product labeling. It only appears in the confectionary industry where chocolate products have no choice but to have brown labels. The color has a relaxing effect, so it is perfect for grooming and personal care products. It is also ideal for labeling soil care and maintenance products mainly because brown is associated with soil. It is green’s perfect partner when labeling eco-friendly products.
Black may be a popular color. But how many product labels use it? Black and other dark colors denote luxury especially in the cosmetic industry. It is also associated with virility, stability and rationality. To achieve the luxury effect, use black alongside minimalist designs. Be sure to also use unique typography should you choose black as the background color of your label. Additionally, go for black when designing products in clear bottles and packs like mineral water, hair gel or body wash products.
It stands out as tangerine’s best alternative. Though popular, labeling design experts prefer dark yellow because it is brighter. Light yellow is ideal for labeling consumables and confectionary. It has a calming effect, which is why it is associated with optimism, cheerfulness and spontaneity.
Point To Note
Always remember that the secret to successfully pairing background and text colors is contrast. There should be clear contrast between dark and bright colors in your designs. Increased contrast has also been proven to minimize eye strain. It also makes it easy for one to come up with aesthetically appealing label designs. Designers use a super easy method to select background and text colors. Simply pair a dark color like black with a color from the both bottom half of the color wheel such as yellow.