Why You Need To Redesign Your Beverage Labels This New Year

There is very stiff competition among beverage products in the market and every company works hard to make sure that their products get noticed. As time goes by, a beverage company has to ensure that its product does not lose its market share to newcomers for it to survive. Not only do beverage companies work hard to ensure their loyal consumers remain loyal, but they also have to work towards expanding their market share for more profits. One way to keep your beverage products on top of the competition is to print well designed, clear and consistent product labels such as beverage labels.

If you have put in a lot of cost, passion, time and effort into creating a beverage that tastes great, you need to come up with a product label that communicates what your product is all about. You need to make your consumers understand why your product is better and pick it against your competitors. This will not only help to promote your sales, but you will also increase sales. We have come up with a few key things that you need to consider before redesigning your beverage labels to make them more effective this New Year.


Illustrations, images, fonts and colors all form part of a brand appeal of a product. All these factors should be considered properly when designing beverage labels in order to attract the right audience. You need to be creative with your label designs to give your product a better chance of being chosen among the many in the market. With the right combination of all these elements, you can work to create a label for a specific audience and they need to recognise that your product is for them.

Printing And Materials

There are various options of how you can print your beverage labels. The quality of your labels will affect how consumers perceive your brand and so, you have to be careful the type of label material you choose. Most companies think that their labels have to be glossy for them to stand out. This is not the case. For example, if you are looking to achieve an understated feel and look, you may need to usematte white labels to suit your product. You have options such as foil blocking and embossing to add an extra dimension to your product and add a luxurious feel. Since there are so many options to choose from, it is advisable to talk to a label printer before settling on label materials. A label printer will be in a better position to advice you what will work best with your product label design.

What Message Do You Want To Pass Across?

It is not possible to always personally sell your product and for this case, you need to come up with a label design that will do all the talking. Who is the product aimed at? What type of product are you selling? How will people use it? How was it made? What does it taste like? What ingredients were used? You need to come up with a label that will portray all these things.