There are a lot of elements that play a vital role when packaging brands. Apart from shape and size, color matters a lot. It is not just about using primary, secondary, complementary, or analogous colors. It is about how you use the color to make your product distinguishable while also standing out among the rest. Why else is it essential to your product’s packaging?
It Helps Consumers Decide on the Purchase
If there is one thing that stands out in the eyes of consumers when looking for a product in a shelf where the same products from different brands are placed, that will be the color of the package. This will affect their purchasing decision. Consumers always pay a close attention as to how you have fused in colors to your labels and that can either make or break your product.
How Color Affects Purchasing Decisions
A research shows that colors in product labels are used by customers in the decision making process. About 85% of shoppers consider color as the top reason that they consider when buying a certain product. There are also about 80% of these shoppers that use color to recognize the product they are buying.
Color Trends in Packaging Brands
Product quality and brand recognition remain to play a crucial part in purchasing decisions but in a set of aesthetic factors, color choice always stands out. If you want your product to stand out then you can use existing color trends that are considered popular in packaging brands. Color gradients, for one, have been popular these days. Such color hues stimulate peace, excitement and calmness. Pastels are also consumer favorites because they convey a sense of calmness to consumers.
Green is also important in the world of packaging. It can mean that your product is environment-friendly, which is a growing trend these days. If you are selling food and beverage, on the other hand, the trend for your food labels in relation to color will be geared to flavors. You should link your color choice to the flavor of the food you are selling. Red is cherry and strawberry, yellow is lemon, green is apple, violet is grape, and so on and so forth.
The Future of Color Trends
Consumers these days seem to be a bit bolder when it comes to color choices. They consider it as a form of self-expression. Add to that the quirky influences of other factors. Along this line, colors can now range from muted tones to earthy reds to brighter citrus hues.
Some of you may also combine different colors for packaging your brands. Depending on the recommendation of the product label provider, you can go for a combination of color hues that mix and match very well. You can also use full color labels to help you market your product to your target audience. If you have been carrying a specific color for your brand for a long time, you must make it a point to include it in your future product labels. We can help rebuild your brand without sacrificing the factors that have made your product stand out through the years.