Product labels are more than just pictures and texts for your brand and your products. They engage your target market to come and do business with you. They also clearly point out the purpose that your brand carries. A lot of factors come into play when choosing the perfect label for your product and in the world of product labeling, product messages, color, size, and shape are considered. On top of that, various printing processes must also be brought to mind.
The Importance of Choosing Your Printing Processes
Your choice of a printing process can make or break your product. These printing processes, after all, play a crucial role in making your product stand out in the crowd. You will not be able to get the right choice though unless you are familiar with all these printing processes. Knowing your options will be very helpful in finalizing what will suit your products best.
Also known as flexography, surface printing relies on the use of a relief plate. The plate is made from rubber and can help print labels on a wide array of materials ranging from paper stocks and films to pressure sensitive ones. The printing process runs at high press speeds and can offer a wide range of processes including cold-foil stamping, die cutting, and laminating among others. This type of process is best used when you use tape, bags, banners, and boxes as your label printing supplies.
In contrast with surface printing, offset lithography or lithography makes use of flexible aluminum plates where metalized board stocks, papers, and films can be run. This printing process is used to produce large output quantities. The process allows each label to be coated with either matte or gloss varnish finish as well as UV finish. It also works well with materials that have aqueous finish which can deter fingerprints and dirt.
Another method of printing that you can make use of to print product labels is digital printing. Take note that this process is best used for small orders of below 25,000 pieces. This one is a cost-efficient process because it does not require additional cost to purchase plates. The output is crisp and vibrant which will make your image and text stand out. This is ideal for printing promo labels and coupons.
Otherwise known as rotogravure printing, this printing process for product labeling makes use of a cylinder where engraved images can be found. Once the ink passes through the cylinder, it will be transferred onto a moving batch of paper. This process results to excellent quality graphics with great color opacity. This is recommended for high-volume runs of more than 25,000 pieces.
Now that you are familiar with the different types of printing processes used in creating product labels, you are about ready to discuss your orders with us. We can recommend not just the process but the material you can make use of to make sure that your labels will stand out. With our help, you can get the labels that you need in no time.