Safeguarding Your Brand With Anti-Counterfeit Labels

Counterfeit products are becoming a real threat for growing businesses all over the world. Counterfeit goods result in huge economic losses and even put the lives of consumers at risk. Counterfeiting affects largely industries dealing in food, pharmaceutical, technology, beauty, among others. There have been combined efforts by the business communities and several measures have been to place to prevent and put a stop to counterfeiting. One way to fight counterfeiting is by protecting products with anti-counterfeit labels.

Anti-Counterfeit Packaging Market Growth

The anti-counterfeit market is growing each day and it plays a crucial role to ensure safe labels and packaging are created to thwart counterfeiters. The anti-counterfeiting packaging market is projected to grow up to an estimate of more than $206.57 billion by the year 2026. The food and beverage market has the highest demand for anti-counterfeiting packaging market due to the growing demand for branded and packaged products. This means that as long as counterfeit products continue to harm consumers and damage brands, the anti-counterfeit packaging market will continue to evolve and grow. As a brand owner, the first step to protect your brand is by learning about various techniques of anti-counterfeiting to enable find a solution that will work best for you.

Different Anti-counterfeit Labels And Packaging Techniques

To create a comprehensive security solution, there are two anti-counterfeiting techniques which are often applied. These techniques include overt and covert features. The overt are the noticeable details in a product label which make it easy to identify original products while covert are the hidden details in labels to help detect fakes. There are several covert and overt techniques which include:

  • Watermarks: Watermarks are patterns or images that are embedded into a label to support brand identity and authenticate products. Watermarks can be customized using a brand name, logo or any other symbol to make it easy to identify a genuine product. Watermarks vary in visibility and for a company to ensure their clients are well protected, they need to instruct them on how to check for these watermarks before buying a product.
  • Holograms: A hologram is formed by the interference of light beams from intense light source to create a three-dimensional image. This anti-counterfeiting technique is popular since it can incorporate product tracking information and data forms. You should not confuse holograms with holographic.
  • 2D Barcodes: These are 2 dimensional barcodes which look like rectangles or squares and they contain several individual dots. The most popular types of 2D barcodes include DataMatrix and QR (Quick Respose) code. One 2D barcode can hold a lot of information regarding a product. These codes are etched onto a product label where they can easily be scanned. Manufacturers and warehouses use 2D barcodes to keep track of logistics.
  • Microtext: Microtext just like watermarks, are used to authenticate products. These are extremely small codes, symbols and texts which are very hard to replicate without the use of a special printing machine. They are not easily identified using the naked eye and they are inserted into larger text, overt images and other design elements. Microtexts make it hard for counterfeiters to discern of their existence and even replicate.