Product Spotlight: Shrink Sleeves

More companies are making a switch from traditional labels to shrink sleeve labels. Why? Due to high competition, companies are looking for new ways to update their labeling and packaging to stay fresh in the market. Shrink sleeve labels offer the opportunity for companies to create eye-catching designs because they offer more design flexibility. These labels make products to stand out on websites as well as store shelves. We have compiled a number of frequently asked questions about shrink sleeves to help you have a better understanding of how they can be applied and also help you get started.

Frequently Asked Questions

What Are Shrink sleeves?

Shrink sleeves are a type of label materials that are shrunk with steam or heat to fit a container. This type of packaging provides a product with 360 degree exposure and protection, compared to other traditional labeling options. Manufacturers can use the extra amount of space to add more information and graphics to attract the eyes of consumers.

Why Are Shrink Sleeves Popular?

According to research, between 40%-70% of purchasing decisions are made at the store shelf. For most consumers, their buying decision is determined by how a product is labelled and packaged. Shrink sleeves are commonly applied on contoured containers and this combination provides the highest potential for connection with customers. Products with a peculiar container shape and then wrapped with shrink sleeves are perceived to have more value which increases brand loyalty.

What Are Shrink Sleeve Labels Made Of?

Shrink sleeves are made of two primary films; PETG and PVC. These two types of films feature low shrink force, high gloss appearance and they are the most economical of all other films. These two films are used to create shrink sleeve labels since they are versatile and are an excellent choice for high contour containers.

Can You Add Barcodes and UPC codes On Shrink Sleeves?

Yes you can! However, placement is key. You need to ensure that the code is placed on a flat surface for easy scanning and should also be printed vertically. Placing the code on a curve can cause scanning issues.

What Are The Storage Requirements For Shrink Sleeves?

Shrink sleeves are durable. They are water and moisture resistant. However, very cold and very hot temperatures can take a toll on these labels. Sleeves should be stored above 30 degrees and always below 77 degrees.

Are There Certain Containers That Cannot Use Shrink Sleeves?

Shrink sleeves are designed to fit most container sizes and shapes. However, containers that taper downwards don’t offer a good grip for the sleeves. The other reason is that this kind of container shape requires more heat to shrink the sleeves and the material can easily get damaged in the process.

Do High Shrink Areas Affect Color?

Color needs to be properly spread out in high shrink areas since colors appear denser after shrinking. Special computer software is used to determine how color should be spread out to achieve an even coloring throughout the label design after shrinking.

How Do I Get A Quote For Shrink Sleeve Labels?

At Hampshire Label, we can get you started on building a quote right away. Simply contact our customer representative team who will offer more information about shrink sleeves to help build your quote.