What makes consumers buy products they know little or nothing about? Could be the packing, the labeling or just a matter of consumers randomly picking products and hoping for the best? Packing and labeling experts will tell you for a..
It sounds strange how some of the most effective label designs in the world are based on templates that are extremely simple. It gets even more surprising how simple designs remain relevant when everything else is changing in the printing..
Labels appear in products for different reasons. It could be for marketing reasons, for promotional reasons or for aesthetics. Whatever the reason, labels always feature texts designed to capture the attention of consumers. That explains why creativity is one of..
Labels use adhesives to stick onto surfaces for long. But like you are about to find out, there is much more into a good label than just a good design. For instance, the adhesive used to make a label should..
Design methods have come a long way. They have navigated through the good old days of printing press and typesetting. The industry has now grown with so many fonts now available including ones that defy categorization. The many ones that..