Ever wondered how some of the world’s most respected brands manage to build a strong rapport with their clientele? They all seem to have a massive following bound together by loyalty to the brand. This does not happen automatically. There..
From simple labels with logos that feature nature inspired designs to intricately designed ones complete with international models, craft beer logos have always demanded creativity. Of course this has a lot to do with trying to capture consumer attention. But..
Consumers world over seem to share the same sentiments when it comes to food and nutrition labels. This can be understood given that humans generally incline towards safety as opposed to deliberately risking their lives by consuming products they are..
Product labels play a crucial role when it comes to marketing a product. It is what consumers identify with all the time. This can only mean one thing – that when it comes to designing labels for your product, there..
You may not know this but scent is the most effective and strongest trigger of memory. It is also the main driving force behind consumer purchase trends. That is why products such as body washes, soaps, air fresheners and colognes..