What makes consumers buy products they know little or nothing about? Could be the packing, the labeling or just a matter of consumers randomly picking products and hoping for the best? Packing and labeling experts will tell you for a fact that everything boils down to smart labeling. That is, how you choose to label and package your product matters as much as how you choose to market it online and even offline. In fact, labeling is a form of marketing. All these factor sound somewhat obvious, but they are not. To end up with labels that ‘talk’ to consumers and woo them to choosing your product over others, consider the following labeling design basics.
Most product labels usually have limited space for content and image. To solve this problem, you have to create a unique visual juxtaposition by embracing typographic pairing. This is because consumers can easily recognize information on labels through contrast. For instance, use the same font if there is a need for flow and continuity between information.
Remember that typographic pairing in label designs has one main objective. That is to display the display not just text but also the relationship between different type choices. You will also need to make your designs more impactful. This means using fonts that reflect the quality and nature of your products. For example, product labels for hot taco cause should use fonts that reflect longevity and toughness. The typeface on the other hand should not become too cursive or you will lose out on the readability.
The White Space
White space refers to an area of a design that has not been utilized by a designer for text, illustrations or images. In simple words, it is the background color or any design. It is one of the most significant areas in designing product labels. Emphasizing on the white space goes a long way to help a product label designer separate pieces of different information so that consumers can easily read details on a product. The white space is also used to create strong visual distinction. It gives a minimalist look a design. This brings about a sophisticated appeal and look to a design by denoting calmness and quality of a product. This is one of the main reasons why the white space is a central element in creating high end cosmetics and baby products.
You may have to ‘speak’ about your product more visually. There is no other way to go about this objective other than through illustration. For example, a product label for fruit juice or jellies features different color combinations as well as illustrative images of stunning fruit flavors. This means a simple design would not work here.
Label size always depends on the size of the product being labeled. There are other factors too that may determine which label size is ideal for a product. Do you wish to label a product on both sides or just on the front? Most designers prefer the single ‘wrap around’ product label as it is cost effective. It also go an extra mile to help one build a brand identity. Whatever the case, stick to labels that do not cover more than 60% of a product.