There are many ways by which you can build your brand. You can always start by conceptualizing a name that can be easily remembered. Beyond that, however, you must also think of ways on how your customers can remember your product without having to say your name. This is where label design comes in.
Imagine a mother instructing her child to go to the store to buy a household product. The problem is she cannot remember the name of the product. It is that multi-cleaner that has a sponge on the label and has a color blue bottle. With a mere recall of the household product packaging, the child will be able to locate the item without a sweat. How else can the design of your label build your brand?
It Makes Your Product More Effective
One of the important aspects you should consider when using your labels to build your brand is to make sure it is consistent with the product you are offering. That way, it will be able to impart to customers who you are and what your business is all about. This defines the effectiveness of your label.
It Captures Attention while Informing Consumers
Part of your brand’s shelf appeal is its ability to capture your audience while also informing people about what your brand is all about. Product labels will help you do that. While consumers will see many products that are similar to what you offer, there is something in your label that can make your brand stand out in the pack. You just have to make sure that the label is consistent to your brand. You can keep a cosmetic packaging simple, and masculine, for instance, if you are selling it to the male demographics. You do not need to add a character with superpowers on the package.
It Helps Convey your Product Purpose
Apart from the different types of design that you can incorporate in your label, you can also use different materials to be able to convey your product’s message. A futuristic or technology-related product can be well justified by a metallic label. An eco-friendly product, on the other hand, can use natural fiber for the label material. Make sure the design complements the materials you are using. Nothing beats a well-defined concept when building your brand.
It Emphasizes Core Values
There are products out there that promote core values. Environmental consciousness, for one, is the theme of many of the modern products these days. Organic products also carry with them an advocacy that must be evident in the label design. A family-friendly product, on the other hand, must carry with it a label design that is warm and welcoming. Depending on the core values you are promoting, your label can help your audience become more familiar with your cause.
It Gives a Touch of Personality to Your Product
Your brand can carry with it different products. Each product is given personality by the label that you choose to use. That is why custom labels have been very popular these days. With such options, you can fuse in your concept to your product and inform the maker about how you want to convey your product’s message.