The millennials are the most influential generation in history and their demands in innovation is playing a huge role in the way brands are approaching their labeling and packaging. According to a research conducted recently on marketing to millennials, close..
As Valentine’s Day approaches, everyone will be looking for the perfect gift for their loved ones. Valentine gifts are meant to show loved ones how much they appreciated and for that reason, consumers will look for products that are in..
There is very stiff competition among beverage products in the market and every company works hard to make sure that their products get noticed. As time goes by, a beverage company has to ensure that its product does not lose..
In 2018, manufacturers of consumer goodsand retail brands are getting ready for changes to come and what these changes can bring in their respective packaging world. The food industry has not been left behind and this year, there are a..
The visual appeal of a product is what get customers drawn to an item and capture their attention long enough to lure them into buying it. Successful brands focus on playing to the sense of sight to urge customers to..