Custom labels can be used to organize and cluster groups of products like in a supermarket. This will help customers locate their products of interest more easily. These labels also give information about a product like product name, ingredients, usage, handling, expiry date etc. Customized labels also serve the purpose of identification.
There are products that are easily spotted just because of their brand custom label. Therefore, custom labels act as signage and information bearers from the producer/seller to potential customers. How well the labels are designed could determine sales by a rather significant degree. This is in the sense that, potential customers are likely to make purchase of products that are easier to identify, locate and access basic details. On the other hand, having personalized labels does not guarantee a sales boost. They have to be properly designed and crafted in order to effectively deliver information to the potential customers. This way, a custom label simplifies the potential customers’ ‘purchase-decision’ journey.
Avoid Designing Confusing Labels
Custom labels are first impressions to potential customers. A custom label should either leave the reader with sufficient information to make a purchase decision or enough curiosity to find out more about or test the product. Those that leave the potential customer with more questions than answers are a disaster. The potential customer is confused about the labels and even frustrated at the level of effort needed to understand the product.
In the modern world, capitalism has ensured high business competition through multiple substitute goods and services. Consequently, inappropriate labels may either push potential customers to the competitors or attract customers to the wrong product leading to frustration. For these reasons, avoid designing custom labels that confuse customers.
Well-designed custom labels should be; well placed/located, have simple, clear &catchy phrases and messages, the text well-spaced (not congested) and the right colors& fonts used. In order to deliver on this kind of custom labels, a person should consider the following inter-related factors:
Hire A Graphic Designer
Hire a professional with evidence of a sample(s) of appropriate custom labels designed in the past. If you are doing the designing yourself, you should consider a graphic design software you are comfortable using. It is an added advantage if it has superior design functionality.
Consider The Custom Labels Design Output Product
E.g. will it be applied on webpages (soft), on print format like stickers, roll up banners, posters, flyers etc.? This will define the appropriate size and design for an appropriate custom label.
Consider The Target Group
This defines the font, message, graphics, language and terminology to use on the custom labels. E.g. custom labels meant for professionals may differ in terminology from those meant for non-professionals or the general public. Custom labels targeting children may utilize more cartoons than those of adults. Custom labels targeting mothers may differ in message from those targeting non-mothers in the sense that, mothers may be keener on health and safety while non mothers may be keener on usage experience.
Use Attractive Colors To Make The Labels Stand Out
It has often been expressed that; red, yellow and orange are the top marketing colors in product labeling and packaging. Custom labels should be strong in attracting attention.
Consider The Packaging And Product For Which The Labels Are Being Designed
For example, Custom labels to do with water would inspire the designer to mainly use blue colors, water graphics/vectors, and water related terms like ‘aqua’.
The message on the custom labels should be; simple & brief, specific (avoid ambiguity), reader friendly and provide enough information to facilitate the target person(s) make the respective decision.