Understanding What Really Attracts Customers When It Comes To Cosmetic Labels

Cosmetics are products used to enhance appearance. This has evolved greatly over time. Historically, the earliest known forms of cosmetics included simple forms of paint applied to the body. Egyptians were historically known to apply paint around the eyes to enhance appearance. Today, the world does judge people first by looks and first impressions and the rest come later. That’s not all. Cosmetic labels can make or break the product itself.

Appearance has been known to influence self-confidence and motivation. When an individual perceives oneself to look great, they are more confident. High confidence is known to significantly contribute to success in the person’s life. Therefore, appearance is very important to both the men and women of today. This makes cosmetic products an everyday thing for the majority.

This ever rising demand for great appearance has driven the demand for cosmetics from simple paints to numerous and complex products for different body parts e.g. hands, teeth, facial hair, feet etc. This also heightens the cut-throat competition between manufacturers, wholesalers and retailers in the cosmetics industry. One of the ways in which one as a market player has an upper hand in this, is by investing in cutting-edge custom labelling of the cosmetic products/services.

What Makes Cosmetic Labels Attractive To Customers?

The biggest attractions to customers are labels that bear peel-off coupons, draws, discount schemes or free product promotion giveaways. This immediately gets the attention and interest of shoppers.

How to Create Attractive Cosmetic Labels?

  • Durable Label Materials

Shoppers are attracted to custom labels that are durable. Most Cosmetic products are kept in washrooms where it is moist and at times they come into contact with water. They are often carried around in handbags, falling at times and also face the risk of ink fading due to contact with the cosmetic content or other substances. Therefore, laminated or strong labels are more appealing to customers.

  • Trustworthy Information

Cosmetics can also be fatal if used wrongly, applied by persons with conditions or if it contains harmful substances. This causes customers keenness on cosmetic product labels. They seek information like constituent substances and their concentration, usage & storage instructions, dates of expiry and more. This is the reason why, customers avoid cosmetics whose label they feel has insufficient information.

  • Label Designs With Beautiful Illustrations

Moreover, customers are known to prefer cosmetics whose benefits are clearly explained and even supported with pictures of what the product/service stands to deliver. For example, a skin cosmetic product may share its skin appearance benefits and even escort the message with photographs demonstrating the kind of skin appearance it attempts to deliver. This product would be preferred over a product without clear skin benefits and pictures demonstrating the vision it does chase.

  • Use Of Color And Attractive Typeface

How best to label an appearance enhancement product/service than in an attractive, beauty inspiring and colorful label. The choice of colors, fonts and packaging will either inspire or deflect the confidence of beauty seeking customerswith the product/service. This is why a cosmetic label needs to stand out from the rest.

Custom labels should conveniently bear the identity and location of the manufacturer. This is important especially when the player is known for producing products that effectively deliver on their promises. This enhances sales on new products introduced by the same credible manufacturer. Therefore, custom labels serve the purpose of identity and hence marketing. A cosmetics manufacturer who is yet to assert credibility may benefit from this in the long term by consistently creating and affirming a connection between identity (name and logo) and cosmetic product effectiveness.