Pharmaceutical and Medical Labels: What Consumers Want To Know

Today, consumers are more careful about the medication they buy especially when it comes to over-the-counter meds. Before buying a pharmaceutical or medical product, the first thing the consumer will do is read the product label. Over-the-counter (OTC) medicines are available without doctor’s prescription and that is why it is always important for consumers to check the safety and usage information of a product before they buy. This article will provide vital information that you need to know when designing pharmaceutical and medical labels to help you know what consumers look for in a product before they decide to buy. This information will not only help you to create labels that meet FDA rules and regulations, but will also help your consumers to trust your product and choose it over others. Before buying a drug, consumers will be on the look for:

Tamper-Evident Packaging

When packaging your OTC medicines, always ensure that you use tamper-evident packaging. Consumers tend to choose medications with tamper-evident packaging because they believe they are safer. Tamper proof seals help to protect OTC medication against possible criminal tampering. You should not forget to include a statement in your product labels describing this safety feature.

Information On The Label

According to FDA rules and regulations, all OTC medicines should have detailed warning and usage information printed on the labels. This is to help consumers to make an informed choice and also direct the on how to use the product. What information should you include in your labels?

  • Uses: Diseases and symptoms the product will prevent or treat
  • Active ingredients: You should always include the therapeutic substance in your product. This is the active ingredient’s amount per unit
  • Inactive ingredients: Substances like flavors and colors
  • Warnings: You should include warning statements in your product label such as seeking guidance from a doctor before taking the medication if you are breastfeeding or pregnant, keep product out of children’s reach, when to stop taking the medication, possible side effects or interactions
  • Purpose: Product category or action. For example, clarify if the medication is an antihistamine, cough suppressant or antacid
  • Directions: How long to take, how often, how to take, how much to take and specific age categories
  • Other information: Information about certain ingredients, how to store the product

Other Information

Other crucial information that consumers will be looking out for that you need to provide in your medical labels include:

  • What to do incase of an overdose
  • Net quantities of contents
  • Name and address of manufacturer, distributor or packer
  • Batch or lot code
  • The expiration date

Information Text And Language

There have been reported cases where consumers mistakenly used a wrong medication just because they did not quite understand the information provided on the labels or the text was not legible. As a pharmaceutical company, makes sure that your product labels are legible and use a language that can easily be understood. If possible, use simpler terms to describe your product that can easily be understood. For example, instead of using the word “indications”, replace it with a simpler word like “uses”.

In order to print more accurate pharmaceutical and medical labels, you need to work closely with a seasoned label printer to ensure you meet all the requirements. The label printer will also advise on the best label material to use to ensure your drug remains safe from contaminants.