There are different label materials and finishes that go into producing professional custom labels. At first, it can all seem complicated but ultimately adhesive, finish and material options exists so that custom labels can fit different specific needs. When printing custom labels sometimes a company needs either vanish or lamination to help protect them. The type of finish you choose solely depends on the environment your label will be placed in.
In this article we will answer frequently asked questions about label lamination and why it is important to laminate your custom labels.
What Is Label Lamination?
Lamination is a thin layer of film when placed on a label’s surface gives a plastic barrier for protection. Lamination is applied to protect labels against smudging and scuffing and also prevents smearing from oils and other agents.
What Are The Different Types Of Laminate Available?
UV outdoor gloss laminate: Gloss laminate is used to provide the ultimate protection against the sun’s UV and scuffs. These labels offer protection for up to 20 years and can be used in all outdoor and outdoor applications.
Matte laminate: The matte laminate is a clear film that is applied on a label’s face to protect it from scuffs. This laminate not only provides a protective coating, but it also gives a label a classic matte finish. Matte laminate is recommended for all indoor label applications.
Gloss laminate: This is a clear glossy film that is applied on labels to protect from abrasion, moisture and scuffs. The thin film protects a label while giving it a rich glossy finish.
Why Do I Need To Invest In Label Lamination?
A business looking to stay ahead of competition needs to ensure that its product labels are aesthetically appealing and offer durable solution. As mentioned earlier, laminates give a label a glossy finish which makes it more attractive. Attractive labels and packaging help to draw consumers’ attention.
The other advantage of investing in label lamination is that it helps to retain colors. A full color label that is laminated looks brighter than one that is not. The laminate helps a colored label from fading. When labels fade, this speaks negatively about a company’s brand and consumers tend to view the product as low quality and so they will keep away from it.
Will Lamination Add To My Printing Costs?
You will have to pay extra to have your labels laminated, but this cost is minimal compared to how your company will benefit from this investment. Laminated labels look better and so it improves the perception of your company as well.
Where Can I Best Apply Laminated Labels?
Laminated labels are resistant to scuff and scratch. This means that they can be applied to bath and beauty products which are mostly stored in humid areas and are exposed to water. Products like shampoo require users to squeeze containers meaning that they need labels that can withstand abrasion. This is where laminated labels come in handy. Laminated labels are more effective on products that provide more service and shelf life.
Today, lamination has become the exception and not the rule and that is why businesses looking to stay ahead of their competitors need to consider this option for durable solutions.